This product is in private development. Its final public name may change, but this page and its privacy-policy URL are intended to remain stable.
What it does
Marketing and revenue teams often rely on Google Ads and HubSpot to describe the same customer journey. The totals do not always agree, and ordinary connectors rarely explain why. This application reads campaign performance from Google Ads, compares it with the customer’s own HubSpot outcomes, and produces a discrepancy report that shows where the records diverge.
Why it requests Google data
The application requests Google Ads access solely to read campaign identity, status, spend, impressions, clicks, conversions, and reporting dates needed for reconciliation. It combines those figures with the customer’s own CRM outcomes to explain differences. It does not use Google data for unrelated advertising, profiling, or generalized AI or machine-learning training.
Read-only by design
The application never creates, edits, pauses, or otherwise changes Google Ads campaigns, budgets, bids, or other advertising entities. It is a reconciliation and evidence tool, not an ad manager.
Data handling
Our product-specific privacy notice explains exactly what Google user data is accessed, how it is used, where it is processed, how long it is retained, and how to request export or deletion.
Support and company
GapWitness is developed and operated by Venture VD LLC, an independent software company in Michigan, USA. Contact support@venturevd.com for product, privacy, or security questions.